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This week’s news has not made comfortable reading for the ECB. The England team will be seeking a new sponsor, and the future shape of the $20m Stanford Twenty20 is uncertain. But the present and future for Cricket following in England looks healthy. One in four adults follows Cricket, the Twenty20 format is now more popular than the County Championship, and it is bringing in new fans.
Latest data from BMRB Sport shows that 23% of English adults (9.6 million) claim to have followed Twenty20 in the last year, compared to 20% following traditional County Cricket.
Twenty20 brings in a…
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For a free SMS demonstration simply text BMRB to 85001. Your telephone number and responses will not be analysed in any way, and will be deleted on a regular basis. Data collection techniques 100% SMS based (text messaging) SMS invite containing URL link to a WAP survey Participants must not incur any unexpected costs for completing a survey. We recommend ‘free to respond’ SMS or appropriately incentivised WAP If you need images you will need to go WAP Is your survey appropriate for Mobile? What is the subject matter? The topic must be relevant, motivating…
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In each edition of Media Update we share Fast Facts on a different media sector. This month: Mobile
17.8 million Britons aged 15+ have three or more mobile phones in their household
Two million mobile users are seriously considering switching service providers ‘in the next three months’
In the last month...
700,000 adults have used their mobile for social networking
Over one million have paid for games downloaded onto their mobile
1.2 million mobile users have responded to SMS adverts
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BMRB Media has been running the My Life Mail reader online panel for almost two years. We have a collaborative relationship with our client and we continually seek fresh ways to interact with our participants.
The latest challenge?
To deliver insights back to the Mail within 5 hours and by 5pm. This challenge may not seem exceptional. However, Mail panellists tend to complete their online questionnaire in the evening. We therefore had concerns that our usual online survey method would not generate a representative sample of readers during a typically nonresponsive time of the day.
Our solution…. a mobile SMS…
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BMRB has been commissioned by Metro to undertake Urban Life 2009. Urban Life is an online panel survey of Metro readers.
The survey results help generate unique insights on their target audience; in particular their behavioural patterns, their thoughts on topical, newsworthy events and their perceptions of brands, products and services. Urban Life was launched in 2002 and BMRB and Metro have been working together on this project since its conception.
Insight Executive, Gemma Hardy commented, "we are very happy to be working with BMRB for the 8th year running. Their wealth of knowledge and experience of the…
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Women are more likely to take a prudent approach to their finances while men are more bullish, according to latest findings from the British Market Research Bureau (BMRB) Consumer Confidence Survey.
Only 1 in 10 adults say they definitely feel financially secure in the current economic climate, but women (6%) are less than half as likely to feel financially secure as men (14%).
More women are likely to have cut back on purchases recently (75%) than men (67%). Indeed men seem to have a much more gung ho attitude with 29% spending “exactly as I did before” compared with…
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Popularity of Twenty20 overtakes County Championship
